The real Mr. store!

So, there's a shopping centre here in South Australia I was looking at, when I came across this:
http://www.westfield.com.au/au/retailers/mr-essentials
What is it? It's the real Mr. store. As you know, Stardoll has recently put all boys clothes into one store, called Mr. The logo is even the same!

What is your opinion on this? I am quite surprised, I got a little shock when I noticed this, haha.